National network, local stations- who better serves the listeners Essay

National network, local stations- who better serves the listeners - Essay Example This paper analysis this article highlighting the main points by the author, why the topic is significant and raises several discussion questions for further analysis of this article. The issues raised in article is the failure of advertisements to take into account of the black market segment which as the research has shown have serious implications on success of an organization. There has also been raised the issue of the nature of advertisement. Originally, advertisements were racist as they mainly focused on the white market segment. By doing this, the advertisers locked away a potential market. Considering that the black community is the second largest race in America, failing to incorporate them in a company’s marketing strategy makes the company lose a considerable potential market. The African American would definitely be repulsed by racist advertisement and look for products that are free of this segregation or those which that they can identify with. This topic is significant because today we are living in a highly competitive business climate. Company is looking for areas where they can get a competitive advantage over their rivals. One way of d oing this is increasing their market scope. The black market provides a potential untapped market which when tapped can help a company have considerable growth. The article shows how the local radios had been used by company focusing their products on the black community and they have been successful. The success of a company depended on its ability to expand into new markets and maintaining the existing ones. Getting insight into how other companies has successfully penetrated the ignored black market can help a company expand and grow. Is there a need to adopt the products for this market in terms of differentiation and prices? This is considering the fact that in the contemporary world, people of the black race are not only found in the lower end of earning but they cut across all levels of

Human abortion Essay Example | Topics and Well Written Essays - 2000 words

Human abortion - Essay Example Recently there has been frequent talk in many states in opposition and in support of the abortion law. Abortion law some say is ethically incorrect as it takes away a life of a fetus which is growing inside a woman's womb in a sort abortion takes away a life while some say that abortion is right as they see the only way for eradicating any signs what a rape victim might hold to. The Roe Vs Wade case of 1973 is not for off from fortifying the fact that abortion is real and deadly issue which engulfs American cause of freedom. Roe v. Wade, (1973), was a landmark US supreme court case establishing that most laws against abortion violates the constitutional right to privacy, overturning all laws outlawing or restricting abortion. It is one of the most controversial decisions in U.S. Supreme Court history. The decision in Roe v. Wade prompted a decades-long national debate over whether terminating pregnancies should be legal (or more precisely, whether a state can deem the act illegal if it chooses to do so); the role of the Supreme Court in constitutional adjudication; and the role of religion in the political sphere. Roe v. Wade became one of the most politically significant Supreme Court decisions in history, reshaping national politics, dividing the nation into supporters and rival camps, and inspiring activism. Opposition to Roe comes prima... quality and personal freedom, and those who believe in the privacy of individual over collective rights, although the opposition to Roe often reference the privacy of the individual when referring to the unborn child. The case originated in Texas in March 1970 at the behest of Linda Coffee and Sarah Weddington, both young attorneys from central Texas. "Jane Roe and Richard Roe", a standard alias for anonymous plaintiffs, was used to protect Norma McCorvey's identity. After the initial lawsuit was filed, the case was expanded to include several other parties, including: James Hubert Hallford, a licensed physician who had been arrested for violations of the Texas abortion statutes; "John and Mary Doe," aliases for a married couple whose doctor had advised against pregnancy. At the time of the case, McCorvey claimed that she had become pregnant by rape. She has claimed and rescinded her support for the Supreme Court decision. During the case, Weddington kept private the fact that McCorvey had been raped. The law stated that having or trying to perform an abortion is a crime, except by "medical advice for the purpose of saving the life of the mother." The suit claimed that the laws were unconstitutionally vague and omitted the rights guaranteed to pregnant women by the First,Fourth,Fifth,Ninth, Fourteenth Amendments. In Dallas County, Texas the district attorney Henry Wade was the defendant in the case. A three-judge district court ruled for "Jane Roe", but refused to grant against the enforcement of the laws. Both "Jane Roe" and defendant Wade appealed to the Supreme Court and the case was argued there by Weddington and Texas assistant attorney general Jay Floyd on December 13, 1971. Burger proposed that the case be put over for reargument, and the justices, unimpressed

Pharmacological rationale for the use of beta blockers and nitrates in the treatment of patients with ischaemic heart disease Essay Example for Free

Pharmacological rationale for the use of beta blockers and nitrates in the treatment of patients with ischaemic heart disease Essay The goals of treatment in acute myocardial infection are the restoration of blood flow to the coronary arteries and salvaging as much as possible of a functional myocardium. Nitrates and betablockers are some of the main medications used in the management of acute myocardial infarction. Nitrates are beneficial due to their vasodilator effect. Nitrates are metabolized to nitric oxide in the endothelium of blood vessels (Rubenstein et al, 2006, pp261). The nitric oxide has the effect of relaxing vascular smooth muscle causing the blood vessel lumen to dilate. Vasodilation leads to a reduction in cardiac afterload and preload. This decreased the oxygen requirements of the myocardium. Vasodilation in the coronary arteries leads to an improvement in the flow of blood through the partially obstructed coronary vessels and also through the collateral vessels. Nitrates reverse the vasoconstriction that occurs during coronary occlusion (ACC/AHA, 2006). When administered intravenously or sublingually, nitroglycerin has a rapid onset of action. Evidence for the use of nitroglycerin has shown substantive benefit in the long term following therapy for MI. It is useful in such cases when there is no residual ischemia or a severe pump dysfunction (McInnes, 2008, pp255). The use of nitroglycerin is however limited by side effects such as headache, low blood pressure and tachyplaxis (Reid et al, 2006, pp62-63). The tolerance to nitrates can be overcome by providing a nitrate-free interval of eight to twelve hours or by increasing the dose of nitrates. Beta blocker therapy is usually initiated within twelve hours of the start of myocardial infarction symptoms and usually continues for an indefinite period of time. Betablockers are started intravenously and then continued orally with the dose being titrated upward until the maximal dose that can be tolerated (Mozayani and Raymond, 2004, pp220-221).Treatment using a beta blocker has the effect of decreasing the occurrence of ventricular arrhythmias, reinfarction, and recurrent ischaemia. When given early enough, the beta blockers also reduce the size of the infarct and have overall reduce short-term mortality associated with myocardial infarction (ACC/AHA, 1999, pp). Beta blockers act by decreasing the force and rate of myocardial contraction. This decreases overall myocardial oxygen demand and with reduced oxygen supply, there is minimized myocardial death and injury (Roach and Ford, 2006, pp 350). Betablockers inhibit the sympathetic actions mediated by epinephrine. In blocking the sympathetic nervous system, beta blockers lead to a release of renin that in turn causes a reduction in the aldosterone release which causes the blood pressure to fall. They reduce the effect of physical exertion or excitement on the heart rate and also reduce the force of contraction as well as dilation of blood vessels (Mozayani and Raymon, 2004, pp224). The antianginal effects of the betablockers result from inotropic and chronotropinc effects that reduce the workload of the heart and the oxygen demand of the cardiac tissue. The negative chronotropic properties of beta blockers are responsible for the lifesaving property of control of heart rate. Betablockers have a number of adverse effects. Heart failure is the most recognized amongst this and the most serious. Other side effects include bronchospasm and bradycardia. The benefits in reduction of the risk for reinfarction and mortality however outweigh the side effects thus there are no absolute contradiction to the use of beta blockers in myocardial infarction. In addition to beta blockers, statins are also given for the purpose of lipid management. High LDL cholesterol levels are likely to increase incidents of acute myocardial infarction (Bolooki, 2009). Other hypertensive drugs helpful in controlling blood pressure Other treatments that can be used in the management of acute myocardial infarction include angiotensin converting enzyme inhibitors class of drugs which have been shown to decrease the mortality rates of patients who have reduced left ventricular ejection fraction. ACEIs reduce myocardial afterload by causing vasodilation. ACE Inhibotros also reduce the size of myocardial infarction and improve the remodeling of the ventricles. These effects have a benefit in reducing the mortality and morbidity of patients post infarction (American Family Physician, 2001, p1). Patients who cannot tolerate the ACEIs there Angiotensin receptor blockers are used. The angiotensin receptor blockers act by causing vasodilation and reducing the secretion of vasopressin. The angiotensin II receptor blockers also Case Presentation: Management of the patient Initial treatment for acute myocardial infarction is directed toward restoring perfusion so that the as much of the jeopardized myocardium as is possible can be salvaged. One of the ways through which this can be achieved is through thrombolytic therapy. Thrombolytic therapy is administered within twelve hours of the beginning of the symptoms (McInnes, 2008, pp255). Prehospital thrombolysis is indicated when there time of call to arrival will probably be over thirty minutes (ACC/AHA, 2006, pp240-241). The aim of thrombolytic therapy is to restore circulation through a blood vessel that has been occluded by a pathological embolus or thrombus. There is however a risk for bleeding complications especially with aspirin administration (Antithrombotic Trialists (ATT) Collaboration, 2009, pp1851). The potential for haemorrhaging increases with age, thus careful consideration is important in Andrew’s case (he is 70years old). Andrew will also have aspirin administered to him. The aspirin can be chewed or dispersible.   Aspirin has antiplatelet activity which interferes with platelet cohesion and adhesion an effect which benefits all patients with coronary syndromes (Mozayani and Raymond, 2004, pp338-339). Clopidogrel can be combined with low dose aspirin in cases of myocardial infarction with ST-segment elevation (Reid et al, 2006, pp61).The patient should also be put on supplemental oxygen to ensure that the red blood cells are fully saturated to the maximum carrying capacity. This consideration is important because myocardial infarction impairs the function of the heart in circulation which could lead to decreased oxygen uptake. To determine what treatment is appropriate it is important to view MI as part of a wide spectrum of coronary syndromes (ACC/AHA, 2006, pp238). This spectrum includes ST elevated myocardial infarction; non ST elevated myocardial infarction and unstable angina. Those patients who persistently have an elevated ST are considered for reperfusion therapy (ACC/AHA, 2006. pp238-239). Andrew is one of these hence thrombolyis is a very significant factor in his treatment process. For those who there is no ST elevation, this indicates that there may be no myocardial injury. Thus such a patient may not require immediate thrombolysis but can receive anti-ischemic therapy. The initial focus of the ECG is to determine whether there is an ST elevation or not. Once identified, then thrombolysis should be started. Because the pain from MI is intense, it requires adequate and prompt analgesia. The agent of choice for pain management is morphine sulfate. The morphine sulfate will be given at five to fifteen minute intervals. Precaution should be taken administering morphine as it has the likelihood of making hypotension worse which Andrew has. Additionally it also has the side effect of nausea which can lead to an increase in nausea. Since morophine increases the incidence of nausea, it should be administered with an anti-emetic. When myocardial ischaemia is reduced, the patient’s pain is also reduced, thus nitrates, oxygen therapy and betablocker agents all serve to complement the effect of morphine. Nitroglycerin should also be administered as it helps to relax the smooth muscles of vessels causing their dilation. It can be administered intravenously or sublingually. These modes provide a rapid onset of action. Nitroglycerin has its serum concentrations increased by aspirin thus dose adjustment may be necessary when giving both nitroglycerin and aspirin. Specific prehospital care will thus include, obtaining intravenous access, providing supplemental oxygen and providing pulse oximetry to monitor oxygen saturation levels. Immediate administration of aspirin will then follow coupled with administration of nitroglycerin to reduce the chest pain. Additionally, telemetry and a prehospital ECG will be provided for monitoring of the patient’s cardiac activity. Blood will also be taken for renal function tests, electrolytes, clotting screen, cardiac enzymes, C reactive protein, glucose, lipids and full blood count. Precaution however needs to be taken in administering nitroglycerin as Andrew already has a low systolic blood pressure. The patient is in hypotension with a blood pressure of 90/60 mmHg. Questions to ask the wife and patient Some of the questions that Andrew or his wife may be asked relate to compliance with the treatment that has been prescribed for him. Other questions include any life style habits that he may have. There is a possibility for difficulty in compliance with treatment due to the long term nature of the medication such aspirin and the beta blockers. Andrew will thus be asked about his compliance to the medication to find out whether he has been taking the medication as prescribed. It is also important to find out what effects the medication have when the patient takes them; that is does he feel relieved, does he have symptoms of nausea, haemorrhaging and   unawareness of hypoglycaemia. These are important to identify as they are some of the side effects of the drugs that could have a negative impact on his adherence to treatment. It is important for Andrew to maintain his lipid levels at a low point so other questions will revolve around the patient’s lifestyle such as whether he has modified his diet to decrease the intake of foods high in cholesterol, whether he is taking the statins to reduce cholesterol levels and whether he smokes or not and whether he has been participating in exercise. References ACC/AHA, 1999, ACC/AHA Guidelines for the Management of Patients with Acute Myocardial Infarction, 1999, A report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines (Committee on Management of Acute Myocardial Infarction). J Am Coll Cardiol. 34: 1999; 890-911. American Family Physician, 2001, Use of ACE Inhibitors in Treating Acute MI, available at http://www.aafp.org/afp/20000501/tips/4.html ACC/AHA, 2006, ACC/AHA clinical performance measures for adults with ST-elevation and non-ST-elevation myocardial infarction: a report of the American College of Cardiology/American Heart Association Task Force on Performance Measures (Writing Committee to Develop Performance Measures on ST-Elevation and Non-ST-Elevation Myocardial Infarction). J Am Coll Cardiol. 47: 2006; 236-265 Antithrombotic Trialists (ATT) Collaboration, 2009, Aspirin in the primary and secondary prevention of vascular disease: collaborative meta-analysis of individual participant data from randomised trials, Lancet.  May 30  2009; 373(9678) pp1849-1860 McInnes G, 2008, Clinical Pharmacology and therapeutics of hypertension, Elsevier Health, ISBN-13: 978-0-444-51757-9 Mozayani A and Raymon LP, 2004, Handbook of drug interactions: a clinical and forensic guide, Humana Press Reid JL, Rubin PC and Walters RM, 2006, Lecture notes: clinical pharmacology and therapeutics, Wiley-Blackwell Roach SS and Ford SM, 2006, Introductory Clinical Pharmacology, Lippincott Williams and Wilkins Rubenstein D, Wayne D and Bradley, 2003, Lecture notes on clinical medicine, Wiley-Blackwell

Social Determinants of Health and Mental Health

Social Determinants of Health and Mental Health The social determinants of health, according to WHO (2004), state that the social conditions in which people live greatly affect their chances of being healthy. For the purpose of this assignment, this writer has chosen to critically analyse how the following determinants of health; (1) Social Exclusion (2) Community Support, and Employment, impact the lives and health of people living with a mental health condition. This student will then attempt to critically discuss the political actions that have been taken to address these inequities as experienced by this social group. Raphael (2008) and WHO (2008) state that social determinants of health are the socio-economic circumstances which affect the health of individuals, communities and jurisdictions as a whole and the conditions in which people are born, grow, live work and age, including the health system. The Commission on Social Determinants of Health (2009) deliver three recommendations, (1) to improve daily living conditions, (2) to tackle the inequitable distribution of power, money and resources, and (3) to measure and understand the problem and assess the impact of action, in order to improve health services for all. The American Psychology Association (APA) and WHO define mental health as; A state of emotional and psychological well-being in which an individual is able to use his or her cognitive and emotional capabilities, function in society, and meet the ordinary demands of everyday life. 2. Social Determinants of Mental Health and Their Consequences: While medical intervention can prolong life and improve outcomes after serious illnesses, what is more important for the health of the population as a whole, are the combined social and economic factors that make people ill and in need of medical care in the first place. (WHO, 2003). 2.1 Social Exclusion: Social exclusion is a vicious circle that deepens the predicament that people with a mental illness face. When a person is treated as less than equal, or excluded from society due to their illness, they will become even more psychologically damaged. This in turn will also affect their physical health and their perceived ability to function as a normal member of society. Some forms of social exclusion these people face are discrimination, stigmatisation, hostility and unemployment. Access to education or training programmes is hindered. Men and women that may have been institutionalised at some point, such as in childrens homes, psychiatric units and prison services are especially vulnerable to social exclusion. Supportive relationships makes people feel cared for, loved, esteemed and valued. These are powerful factors for a positive impact on mental health. People who do not get enough social and emotional support from those around them are more likely to experience mental and physical health difficulties. The quality of social relationships, the existence of trust and mutual respect help to protect a persons sense of self. Some experiments have even found that good social relations can reduce the physiological effects of stress on the body. This is important in relation to cardiovascular and immune system function, which are both directly affected when the stress-response fight or flight is constantly activated. Unemployment only serves to reinforce anxiety and depression in the mentally ill. Financial worries, combined with feelings of worthlessness and inability to contribute to society increases stress, worry and inability to cope. These insecurities and frustrations can affect the relationships with friends and family members, further isolating them from the social network that they are reliant on in order to stay well. Before the 1945 Mental Treatment Act, no policies had been implemented since Victorian times, which saw Fools, Lunatics and the Mad incarcerated in penal institutions or asylums. With this Act and the establishment of the Irish Free State, the nomenclature associated with insanity and the insane began to change, albeit gradually. Asylums became hospitals, Insanity was renamed Mental Illness and Lunatics were now called Patients. A shift towards a more psychodynamic approach to recovery began to emerge. The first comprehensive report specifically addressing the needs of the mentally ill was the Commission of Inquiry on Mental Illness in 1961. The final report was released in 1966. Segregation from society, separation from other patients and staff members and classification according to social status and illness was still prevalent In relation to the 1945 Mental Treatment Act, Irish medical legal expert Deirdre Madden questions the definition of competence, regarding a persons capacity to understand, use and weigh consequences of their decisions. Outside the Mental Health Act 2001, there is no legal assessment in Ireland for determining competence. [Donnelly 2002:50]. Van Dokkum (2005) states the medical profession would use a status approach which is essentially a label and be done with it approach rather than a fairer relative capacity approach. The Mental Health Commission acknowledge that some of the recommendations in this policy have been implemented, such as child and adolescent services, the finalising of mental health catchment areas and the progress in the appointment of leadership structures both nationally and regionally. However, the inspector of Mental Health Services has been critical of the HSE to appoint a Mental Health Directorate, arguing that a well-run, accountable and partly autonomous division would be budget beneficial and improve outcomes. This report goes on to state that a change is required in how mental health services are delivered and in how we think about mental health itself. Mental health services should focus on the possibility of recovery. In 2009, this group published a report entitled Third Anniversary of AVision for Change; Late for a Very Important Date. They state that reform has been painfully slow and despite statements of support from Government and the HSE, basic systems to promote reform are not in place, targets have not been met and development funding has all but ceased. Irelands mental health expenditure has dropped from 13% of the national health budget in 1984 to 7.34% to date. The economic costs of mental health problems are considerably large, most of these costs being encurred through loss of jobs and absence from work due to ill health. They state that cutting the health budget in relation to mental health provision is short-sighted as the cost of providing preventative and screening services is modest in comparison to the socio-economic costs as listed above. There have been many positive campaigns in recent years to highlight mental health issues. However, according to Mental Health Ireland, mental health promotion remains the most underdeveloped area of health promotion. The WHO states that strengthening mental health promotion is necessary to achieve real reform. Some of these positive health campaigns include Beat the Blues Aware, Mental Health Matters Mental Health Ireland, Reach Out National Strategy on Suicide Prevention and Please Talk campaigns run by The Samaritans. Although many inequities of mental health service provision have been addressed with the implementation of government policies in recent years, we have a long way to go before social integration and inequalities are recognised. A very significant step forward has been the establishment of the Mental Health Commission. [McAuliffe et al]. The biggest challenge will be to establish social support networks in relation to mental health. [Kelly 2003]. If mental health becomes more of an everyday issue, affecting us all, then the stigma surrounding it will be alleviated. While Irish society faces many economic challenges in the future, establishing a more aware, mentally healthier community will provide better coping mechanisms for those affected by these issues. Moving away from the current medical model of psychiatry and drug-based therapies to a more holistic all-inclusive biopsychosocial approach is a key element in addressing inequities relating to mental health care. Sociology shows how mental illness is socially patterned, which suggests the importance of the social environment to mental well-being. Implementation of the community care model has proven to be a slow process and its implementation needs to be critically readdressed to recognise the needs of those with chronic mental illness and not just of those who are acutely ill. [Hyde et al (2005)].

Argumentative Essay: Gun Control Violates the Second Amendment :: Constituton Bill Rights Right To Bear Arms

Few issues incite americans more than the issue of rising crime and violence. This problem can easily be linked to the availability of guns."The debate over whether guns are a hallowed tradition and a right guaranteed by the Second Ammendment of the U.S.constitution or whether they are a fearful danger contributing to crime and violence." ("gun control") Due to the outbreak of violence in our society, some people feel that repealing the Second Ammendment would solve the problem. These people feel that repealing the Second Ammendment would solve the problem. These people feel that there are two reasons for the repeal; One is the rising of violence among teenagers, the second reason is their interpertation of the Second Ammendment which could be considered a strict one. The side opposing these views use arguments like how it would be immpossible to repeal the Second Ammendment, and a long western civilizations history with a right to bear arms. Finally one can see the conflict of views dealing with the Second Ammenment, but one would also see that repealing the ammendment wouldn't solve the problem facing our society. The contriversy of this issue that has the potential to pulverise this country is why it is such a good topic to discuss, people should be better informed and make a decision based on fact and not fiction. Many advocates of the limitations of guns can quote numerous examples of increasing violence and homicide crimes. But the area which hits the closest to home is the issue of violence among the teenagers of our society. The years have changed on how students deal with their problems "Twenty-five or thirty years ago, when teenage boys got into a fight... it usually meant a fist fight. In more and more neighborhoods... it now means a shoot out" ("Gun Control"320). Violence like that is a major problem on our streets and even in our schools. Almost everywhere now "youngsters are packing weapons, Some are involved in drugs or gangs; others carry them for self-defense... One study says at least one in every three male juveniles is armed"(Muller 2). Now more than ever before an "increasing number of children under the age of 18 arrested each year for murder has jumped 55% in the past decade,... Juvenile arrests for aggravated assault are rising dramatically" (Henkoff 2). The results of this rising trend in violence has led to the release of a "center for disease center reports that since 1988, American teenage boys have been more likely to die from gunshot wounds than from... All other natural diseases" ("Gun Control" 83).

Drama Films

Drama Films are serious presentations or stories with settings or life situations that portray realistic characters in conflict with either themselves, others, or forces of nature. A dramatic film shows us human beings at their best, their worst, and everything in-between. Each of the types of subject-matter themes have various kinds of dramatic plots. Dramatic films are probably the largest film genre because they include a broad spectrum of films. See also crime films, melodramas, epics (historical dramas), biopics (biographical), or romantic genres – just some of the other genres that have developed from the dramatic genre. Dramatic themes often include current issues, societal ills, and problems, concerns or injustices, such as racial prejudice, religious intolerance (such as anti-Semitism), drug addiction, poverty, political unrest, the corruption of power, alcoholism, class divisions, sexual inequality, mental illness, corrupt societal institutions, violence toward women or other explosive issues of the times. These films have successfully drawn attention to the issues by taking advantage of the topical interest of the subject. Although dramatic films have often dealt frankly and realistically with social problems, the tendency has been for Hollywood, especially during earlier times of censorship, to exonerate society and institutions and to blame problems on an individual, who more often than not, would be punished for his/her transgressions. Social Problem Dramas: Social dramas or â€Å"message films† expressed powerful lessons, such as the harsh conditions of Southern prison systems in Hell's Highway (1932) and I Am a Fugitive From a Chain Gang (1932), the plight of wandering groups of young boys on freight cars during the Depression in William Wellman's Wild Boys of the Road (1933), or the lawlessness of mob rule in Fritz Lang's Fury (1936), or the resourcefulness of lifer prisoner and bird expert Robert Stroud (Burt Lancaster) in John Frankenheimer's Birdman of Alcatraz (1961), or the tale of a framed, unjustly imprisoned journalist (James Cagney) in Each Dawn I Die (1939). In Yield to the Night (1956), Diana Dors relived her life and crime as she awaited her execution. A tough, uncompromising look at New York waterfront corruption was found in the classic American film, director Elia Kazan's On the Waterfront (1954) with Marlon Brando as a longshoreman who testified to the Waterfront Crimes Commission. The film rew criticism with the accusation that it appeared to justify Kazan's informant role before the HUAC. Problems of the poor and dispossessed have often been the themes of the great films, including The Good Earth (1937) with Chinese peasants facing famine, storms, and locusts, and John Ford's The Grapes of Wrath (1940) about an indomitable, Depression-Era Okie family – the Joads – who survived a tragic journey from Oklahoma to California. Martin Scorsese's disturbing and violent Taxi Driver (1976) told of the despairing life of a lone New York taxi cab driver amidst nighttime urban sprawl. Issues and conflicts within a suburban family were showcased in director Sam Mendes' Best Picture-winning American Beauty (1999), as were problems with addiction in Steven Soderbergh's Traffic (2000). Films About Mental Illness: Two films from different eras that dealt with the problems of the mentally ill and conditions in mental institutions were Anatole Litvak's The Snake Pit (1948) with tormented Olivia de Havilland's assistance from a psychiatrist, and Milos Forman's adaptation of Ken Kesey's One Flew Over the Cuckoo's Nest (1975) with Jack Nicholson as a rebellious institutional patient who feigned insanity but ultimately was squashed by Nurse Ratched and the repressive system. Bette Davis played a neurotic and domineering woman in John Huston's In This Our Life (1942). Sam Wood's Kings Row (1942) examined the various fears and phobias in a small-town. Repressed and prohibited from consummating her love with Warren Beatty, Natalie Wood exhibited signs of insanity in Elia Kazan's Splendor in the Grass (1961). Another teenager (Kathleen Quinlan) felt suicidal tendencies due to schizophrenia in I Never Promised You a Rose Garden (1977). And 1930s-40s actress Frances Farmer (Jessica Lange) tragically declined due to a mental breakdown and subsequent lobotomy in Frances (1982). The repressed emotions and tragic crises in a seemingly perfect family were documented in Robert Redford's directorial debut Best Picture and Best Director-winning Ordinary People (1980). Films About Alcoholism: A hard look was taken at alcoholism with Ray Milland as a depressed writer in Billy Wilder's The Lost Weekend (1945) and Jack Lemmon (and Lee Remick) in Blake Edwards' Days of Wine and Roses (1962). An aging alcoholic singer (Bing Crosby) desperate for a comeback was the theme of The Country Girl (1954) – the film that provided Grace Kelly with a Best Actress Oscar. Susan Hayward acted the decline into alcoholism of 1930s star Lillian Roth in Daniel Mann's biopic I'll Cry Tomorrow (1955). More recently, Mickey Rourke and Faye Dunaway played the parts of two fellow alcoholics in Barbet Schroeder's Barfly (1987). Films about Disaffected Youth and Generational Conflict: Juvenile delinquency, young punks and gangs, and youth rebellion were the subject matter of Dead End (1937), Laslo Benedek's The Wild One (1953) with biker Marlon Brando disrupting a small town, Richard Brooks' The Blackboard Jungle (1955) with Glenn Ford as an idealistic teacher in a slum area school, and Nicholas Ray's Rebel Without a Cause (1955) with James Dean as an iconic disaffected youth. Race Relations and Civil Rights Dramas: Films that were concerned with race relations included Hollywood's first major indictment of racism in producer Stanley Kramer's and director Mark Robson's Home of the Brave (1949), the story of a black WWII soldier facing bigoted insults from his squad. Then, there was John Sturges' Bad Day At Black Rock (1955) about small-town Japanese-American prejudice uncovered by a one-armed Spencer Tracy, Stanley Kramer's The Defiant Ones (1958) with Tony Curtis and Sidney Poitier as bound-together escaping convicts – and Guess Who's Coming to Dinner (1967) about an inter-racial couple (Sidney Poitier as WHO doctor John Prentiss and Katharine Houghton as SF socialite Joanna Drayton) planning on marrying who needed parental approval from Katharine Hepburn and Spencer Tracy (in their ninth and last film together). Also, In the Heat of the Night (1967) featured a bigoted sheriff and a black homicide detective working together to solve a murder, and Spike Lee's Do the Right Thing (1989) – about racial tensions and eventual violence during a hot Brooklyn summer. Strong indictments toward anti-Semitism were made in Elia Kazan's Gentleman's Agreement (1947) with writer Gregory Peck posing as a Jew, and Crossfire (1947) about the mysterious murder of a Jew. The Japanese film classic from Akira Kurosawa titled Rashomon (1951) examined a violent ambush, murder and rape in 12th century Japan from four different perspectives. Courtroom Dramas: See also AFI's 10 Top 10 – The Top 10 Courtroom Drama Films Courtroom legal dramas, which include dramatic tension in the courtroom setting, maneuverings between trial opponents (lawyers, prosecutors, and clients), surprise witnesses, and the psychological breakdown of key participants, were exemplified in films such as the following: * William Dieterle's film noir The Accused (1948), with Robert Cummings defending college professor Loretta Young's self-defense murder * 12 Angry Men (1957) with Henry Fonda and eleven other jurists in a tense deliberation room * Billy Wilder's intriguing and plot-twisting Witness for the Prosecution (1957) based on an Agatha Christie play * Otto Preminger's Anatomy of a Murder (1959) with James Stewart as a defense lawyer for accused murderer Ben Gazzara * Compulsion (1959) the Navy court-martial trial based on the Herman Wouk play of the same name in The Caine Mutiny (1954) – a film with a memorable performance of Humphrey Bogart as Captain Queeg * the historic Scopes Trial battle in Inherit the Wind (1960) pitting Spencer Tracy against Fredric March in a case brought against a schoolteacher for teaching Darwinism * the social drama regarding the Nazi war crimes trials in Judgment at Nuremberg (1961) with Burt Lancaster as a Nazi judge defended by Nazi defense attorney Maximilian Schell in a 1948 court ruled by Chief Allied Judge Spencer Tracy * the defense case of a black accused of rape in To Kill a Mockingbird (1962), adapted from the Pulitzer-Prize winning novel by Harper Lee about civil rights In addition, director Robert Benton's Best Picture-winning Kramer vs. Kramer (1979) focused on the subject of a nurturing father (Dustin Hoffman) trying to win a child custody case with divorced Meryl Streep. An Australian film, Breaker Morant (1980) was another tense courtroom drama – the true story of soldiers in the Boer War who were used as scapegoats by the British Army. The award-winning drama, Sidney Lumet's The Verdict (1982) featured Paul Newman as an alcoholic, has-been Boston lawyer fighting a case of medical malpractice against James Mason. Glenn Close defended lover/client Jeff Bridges in Richard Marquand's who-dun-it Jagged Edge (1985). Assistant DA Kelly McGillis defended the bar-room gang-raped Jodie Foster (an Oscar-winning role) in The Accused (1988). A Soldier's Story (1984) examined racial hatred in a 1940s Southern military post in a dramatic courtroom murder/mystery. And A Few Good Men (1992) portrayed the courtroom conflict (known for its catchphrase: â€Å"You can't handle the truth! â€Å") between established Marine Colonel Jessup (Jack Nicholson) and two young Naval attorneys (Tom Cruise and Demi Moore) regarding the circumstances surrounding the hazing (â€Å"Code Red†) death (by asphyxiation due to acute lactic acidosis) of Private Santiago – a Marine stationed at Guantanamo Naval Air Station in Cuba. Jonathan Demme's AIDS drama, Philadelphia (1993) examined discrimination against AIDS and the legal defense of an AIDS sufferer (Tom Hanks) who was fired. Political Dramas: Political dramas include Frank Capra's two political tales – State of the Union (1948) with Tracy/Hepburn, and his classic story of a naive Senator's fight against political corruption in Mr. Smith Goes to Washington (1939). Conversely, the award-winning, potent story of a corrupt politician was dramatized in Robert Rossen's All the King's Men (1949) with Broderick Crawford as the rising politician. Alexander Knox starred as President Woodrow Wilson in Henry King's epic, big budget bio Wilson (1944). In Otto Preminger's Advise and Consent (1962), stars Charles Laughton (in his last film), Franchot Tone, and Lew Ayres portrayed scheming Senators during Henry Fonda's crisis-threatened Presidency. The controversial The Manchurian Candidate (1962) questioned the Cold War brainwashing of a Korean War hero. Michael Ritchie's The Candidate (1972) examined the harsh reality of the campaign trail with political hopeful Robert Redford starring as an attorney running for the Senate. Oliver Stone's conspiracy-centered drama, JFK (1991), attempted to disprove the theory that President Kennedy's killer acted alone. Journalism, the Press and Media-Related Dramas: Dramatic films often center around the theme of journalism, the world of reporters and news. Often regarded as the best film ever made, Orson Welles' Citizen Kane (1941) was an insightful character study of a newspaper magnate. Alan J. Pakula's All the President's Men (1976) was a docu-drama of real-life journalists Bernstein and Woodward investigating the Watergate scandal. Sidney Lumet's Network (1976) with Peter Finch as a despairing newsman was a critical look at TV news, while Sydney Pollack's Absence of Malice (1981) told about an over-earnest journalist (Sally Field) and a wrongly-implicated defendant (Paul Newman). James L. Brooks' Broadcast News (1987) focused on the world of network news shows, editors, and reporters. Elia Kazan's A Face in the Crowd (1957) showed how a down-home country boy (Andy Griffith in his film debut as Larry â€Å"Lonesome† Rhodes) could be transformed into a pop television show icon and political megalomaniac. Through the eyes of a cameraman, Haskell Wexler's docu-drama Medium Cool (1969) covered the corruption and events surrounding Chicago's 1968 Democratic Convention. In Peter Weir's The Year of Living Dangerously (1962), Mel Gibson played the role of an Australian journalist working during the time of President Sukarno's coup in mid-60s Indonesia. And in Oliver Stone's Salvador (1982), James Woods played the role of a photographer in war-torn El Salvador. WWII Homefront Dramas: Dramatic films which have portrayed the â€Å"homefront† during times of war, and the subsequent problems of peacetime adjustment include William Wyler's Mrs. Miniver (1942) about a separated middle-class family couple (Greer Garson and Walter Pidgeon) during the Blitz, Clarence Brown's The Human Comedy (1943) with telegram delivery boy Mickey Rooney bringing news from the front to small-town GI families back home, John Cromwell's Since You Went Away (1944) with head of family Claudette Colbert during her husband's absence, and another William Wyler poignant classic The Best Years of Our Lives (1946) with couples awkwardly brought back together forever changed after the war: Dana Andrews and Virginia Mayo, Fredric March and Myrna Loy, and Harold Russell and Cathy O'Donnell. History-Related Dramas: Films that have dramatized portions of the American past include W. S.  Van Dyke's San Francisco (1936) on the eve of the 1906 quake, John Ford's Drums Along the Mohawk (1939) with Claudette Colbert and Henry Fonda facing marauding Indian attacks at the time of American independence, Howard Hawks' Sergeant York (1941) with Gary Cooper as the gentle hick-hero of the WWI trenches, the gothic drama of a turn of the century family in Orson Welles' The Magnificent Ambersons (1942), and of course Gone With The Wind (1939) during the Civil War and Reconstruction Eras. Exquisite, nostalgic family dramas include John Ford's How Green Was My Valley (1941) – a flashback of Roddy McDowall's childhood in a Welsh mining village, and George Stevens' tribute to a Norwegian immigrant mother (Irene Dunne) raising her family in San Francisco in I Remember Mama (1948). Sp orts Dramas: Dramatic sports films or biographies have created memorable portraits of all-American sports heroes, individual athletes, or teams who are faced with tough odds in a championship match, race or large-scale sporting event, soul-searching or physical/psychological injuries, or romantic sub-plot distractions. Fictional sports films normally present a single sport (the most common being baseball, football, basketball, and boxing), and include the training and rise (and/or fall) of the underdog or champion in the world of sports. Typical sports films (with biographical elements) include the sentimental biography of the Notre Dame football coach, Lloyd Bacon's Knute Rockne: All-American (1940). One of the best films ever made about pro-football was Ted Kotcheff's North Dallas Forty (1979) which examined the brutal fact of labor abuses and drug use in professional football – loosely basing its story on the championship Dallas Cowboys team. The tearjerking made-for-TV sports film Brian's Song (1970) used professional football as the backdrop for its sad tale of the death of a Chicago Bears running back (James Caan). Burt Reynolds starred in The Longest Yard (1974) as scandalized ex-professional football quarterback Paul Crewe in prison who must organize a team of convicts to challenge a prison-guard team (and then face the additional challenge of throwing the game). Recently, Cameron Crowe's sports romance-drama Jerry Maguire (1996), famous for the phrase â€Å"Show me the money! † starred Tom Cruise as a hard-driven major sports agent, and Academy Award-winning Cuba Gooding, Jr. as a football player. One of the best sports biopics was Sam Wood's The Pride of the Yankees (1942) with Gary Cooper in a fine performance as New York Yankees great Lou Gehrig. In The Jackie Robinson Story (1950), the famed black player who crossed the major-league ‘color-line' and joined the Brooklyn Dodgers portrayed himself. Director Barry Levinson's mythical and romanticized film about baseball titled The Natural (1984) featured Robert Redford as Roy Hobbes – a gifted baseball player who led his New York team to the World Series. Ron Shelton, who was an actual ex-minor leaguer, wrote and directed the intelligent comedy/drama Bull Durham (1988) which used as its backdrop minor league baseball to tell the story of a baseball groupie (Susan Sarandon), a veteran catcher (Kevin Costner) and a dim-witted pitcher named Nuke LaLoosh (Tim Robbins). The immensely popular fantasy/drama Field of Dreams (1989) concerned the creation of a ball diamond in the middle of an Iowa cornfield by a farmer (Kevin Costner). Writer/director John Sayles' Eight Men Out (1988) dramatized the infamous episode in professional baseball of the scandalous 1919 World Series that was fixed – with its final sepia-toned shots of banned ball-player â€Å"Shoeless† Joe Jackson (D. B. Sweeney) in the minors. And Tommy Lee Jones starred as the legendary baseball great Ty Cobb in Shelton's Cobb (1994). Basketball-related sports dramas are rare: three notable ones were Spike Lee's He Got Game (1998) with Denzel Washington as the convict father of a promising basketball athlete, David Anspaugh's Hoosiers (1986) about an underdog 50s basketball team (coached by Gene Hackman) that won the state championship, and Ron Shelton's play-filled, trash-talking court action film White Men Can't Jump (1992) with its two basketball hustlers/con-artists (Woody Harrelson and Wesley Snipes) and their scenes of two-on-two tournaments. Kevin Costner portrayed a talented pro golfer in Ron Shelton's romantic sports film Tin Cup (1996). And Paul Newman portrayed swaggering, upstart poolshark gambler Fast Eddie Felson in The Hustler (1961) in the world of professional pool, shooting against the great champ Minnesota Fats (Jackie Gleason). Downhill Racer (1969) starred Robert Redford as an American downhill skier training to become an Olympic superstar. The Best Picture winner Chariots of Fire (1981) told the parallel stories of two English runners (one a devout Protestant, the other Jewish) competing in the 1924 Paris Olympics. Autoracing in the Daytona 500 was featured in the action/drama Days of Thunder (1990). And one of the most memorable ice hockey films was Slap Shot (1977), with Paul Newman as inspiring player-coach Reg Dunlop of a minor-league team. Although a comedy, Caddyshack (1980) was about an elitist country club for golf, a mischievous green-destroying gopher, and a crazed groundskeeper (Bill Murray). Films about boxing are perhaps the most numerous sub-genre. One of the best boxing films ever made, along with Robert Wise's classic film noirish The Set-Up (1949) starring Robert Ryan as aging boxer Stoker Thompson, was the realistically stark Body and Soul (1947). It starred John Garfield as boxer Charlie Davis who ‘sold his soul' to unethical promoters but then had a change of heart in the last three rounds of a championship fight during which he was supposed to take a dive. Others included King Vidor's classic The Champ (1931), an award-winning story of a prizefighter and his young son, Champion (1949) with Kirk Douglas as the young fighter, the brutal boxing drama The Harder They Fall (1956) (Humphrey Bogart's underrated last film in which he portrayed Eddie Willis – an aging, crooked sportswriter), Ralph Nelson's Requiem for a Heavyweight (1962) with Anthony Quinn as punch-drunk, washed-up professional boxer Louis ‘Mountain' Rivera, Martin Ritt's The Great White Hope (1970) with James Earl Jones as black boxer Jack Jefferson, and Karyn Kusama's independent feminist film Girlfight (2000) with a great performance by Michelle Rodriguez as a struggling Brooklynite and teenage Latino boxer. One of the best films of the 80s decade, Raging Bull (1980) was Martin Scorsese's tough, visceral and uncompromising biopic film of the rise and fall of prizefighter Jake La Motta with a remarkable performance by actor Robert DeNiro. The stylized scenes in the ring included flying blood and sweat, exaggerated flashbulb camera flashes, slow-motion and violent punching sounds.

Feasibility Studies for Bookstore and Coffee Shop

CHAPTER I The Project and Its Background This chapter provides all necessary information on the company’s background and nature of business. This includes the company name, location, nature of the business, historical background, mission, vision and core values statement, company objectives and feasibility criteria. Company Name During ancient times, leaves are used as a writing instrument in the form of â€Å"papyrus† which provides the knowledge and ideas that built the early civilization of mankind. It is an instrument which made people survive and improve their everyday life, and also, to help exist the world today.It became our inspiration in putting up a bookstore, the idea of which is to provide information, knowledge, and ideas that will help in supplementing the complex thinking of every person. The Leaflets Bookstore is then formed because of the said conceptualized idea and inspiration. Just like a leaf that produce food for a tree, Leaflets Bookstore will al so serve as an instrument in educating people and equip them with knowledge that will help them in forming their own idea of life. Location â€Å"A good location is as important as the product†.Strategically located in Northridge Congressional Avenue Quezon City, Metro Manila with the size of 237 square meters. More than adequate parking space. Reasonably priced per square meter. Rental Payments as well as additional payments shall be stated within the leasing terms including registration of utilities and amenities. Nature of the Business Leaflets Bookstore’s goal is to serve our customers with resources with that will enrich their minds and improve their skills. It also aims to provide them with the most efficient way of book shopping.The bookstore will offer a large variety of books including published and second-hand/used books. It shall also offer a â€Å"book bank service† which will provide used books for rent intended mainly for those customers who cannot afford to buy the books for sale and for those who want to â€Å"stop, sit and read†. A mini-cafe will also be established providing snacks and drinks that will make our customers’ reading experience more enjoyable. Historical Background An idea to enrich every mind by gathering and providing reading materials created our will to pursue a bookstore business.We know that by giving such service, this generation will have their minds filled with necessary information and knowledge. A generation with a good readership will create a responsible generation. Also, a bookstore that is filled only by books and other reading materials makes it plain and regular. We taught that by providing other services more people will come and will be encourage to read. With these little ideas, Leaflets Bookstore came to be. Mission, Vision and Core Values Statement Mission:Leaflets Bookstore aims to provide wide variety of books and other reading materials with prices fair enough for the yo uth and middle-class households. Our purpose is to give the best services a bookstore can have with a very relaxing ambience suitable for reading moods complemented by light meals and hot-and-cold drinks through our mini-cafe. Vision: Leaflets Bookstore endeavor to become the most innovative in providing wide variety of books; offering the best place for reading that will give satisfaction to our valued customers. And to be able to extend our services to other parts of the country who are in need of our offerings.Core Values: Quality, integrity and service are the utmost concern of Leaflets bookstore. We aim to provide our customers with books of good quality and give them excellent service. Company Objectives: 1) To gain an identifiable market share by 35% in the first 2 years of operation. 2) To increase the company’s profit margin by 10% per year. 3) To gain the company’s overall return-on-investment before its 10th year of operations. 4) To reach out to class A-B a nd C customers through extensive promotional tools and services. Feasibility Criteria Innovation.All innovation begins with creative ideas. We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second. Originality. An original work is one not received from others nor one copied based on the work of others. Accessibility. Accessibility is a general term used to describe the degree to which a product (e. g. , device, service, environment) is accessible by as many people as possible.The products that we offer must be accessible to our market at all times Creativity. Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. CHAPTER II Management Aspect This chapter contains information on the company’s management aspect. It includes the pre-operating period, form of business organization, management control, financing, liabilities of the owner and personnel requirements. A.Pre-operating Period [pic] Figure 1 Gantt Chart B. Form of Business Organization Leaflets bookstore is organized by people who bind themselves through the aid of a written legal agreement to contribute their resources to create a common fund and later divide the profit based on the portion of contribution to the fund. It is advantageous for the businessmen to form a partnership because the unlimited liability of the partners make it attractive from the point of view of the creditors to extend loans beyond the capacity of the partnership to pay.The combined personal liability of the partners also offers a better proprietorship. Since more than one person participates in the business, closer supervision of all its activities will be attained. All partners direc tly involve in the management of the business and each has specific tasks and responsibilities to perform. The partnership will be composed of three (3) partners. It is a general partnership. All three partners are general-industrial partners who will contribute money and property as their capital. C. Management ControlThe firm will establish two major positions that will handle the firm’s operation. A General Manager, who is a major shareholder in the partnership, entitled to establish the company policies and is responsible for supervising the company’s direction and growth; and the Operations Manager, who is also a general partner, entitled to supervise all of the company’s existing systems and is responsible for executing the general manager’s policies and instructions in line with the company’s direction. To facilitate all financial records of the business an accountant will be hired.Our day to day cash and credit transactions will be taken ca re of by the cashiers. Sales Representatives will be hired to assist our valued customers. The organizational structure systems and design id formulated by the firm to allocate system operations and responsibility to every designated part of the organization. Making it possible to maintain the company’s organizational unity in its working capabilities. D. Financing The business will have an initial capital of P30,000,000. This excludes the personal assets of the partners which will later be used in case of insolvency.The capital will cover the financing from the pre-operating period up to the start of the normal operation. This includes the acquisition of the book supplies, furniture and fixtures, cash registers, utensils etc. This also covers the rental fees, advertising and promotional fees, operational expenses and other miscellaneous expenses. Table 1 Capital Contributions |Elmer Rico C. Jimenez |P 10,000,000 | |Daryl L.Deita |P 10,000,000 | |Rafael B. Nepomuceno |P 10,0 00,000 | | | | |TOTAL |P30,000,000 |E. Business Relations Leaflets will maintain good mutual affairs with its suppliers—Book City, a used book supplier, Rex Publishing, Goodwill Bookstore, CLC Philippines and Anvil Publishing which will provide us with various types of published books that we will sell and Convenient Distribution Incorporated, Del Monte Philippines and Nestle Philippines for our food products. We will also keep a cordial relationship with our customers especially to those who provide us with used books through buy-and-sell transactions.F. Business Secret Bookstores are very common nowadays and as a newbie in the market, Leaflets has to have an edge among its competitors. We offer a book bank service in which the customers can rent some of our books. We put value to our customers. We keep our prices as affordable as possible and we make sure that our products are available all the time. G. Liabilities of the Owner Each partner contributed to the capital in order to sustain the needs of the partnership.In case the possibility of loss or if bankruptcy occurs, the partners are obliged to either contribute their own personal assets in order to comply with the demand of the creditor, accept a new partner or dissolve the business. H. Legal Requirements Before the start of the business operation, legal requirements are to be sought. Listed below are the following requirements and the respective agencies where they can be acquired: Table 2 Legal Requirements AGENCY |REQUIREMENT | |Securities and Exchange Commission (SEC) |Business Name Registration, Articles of Partnership | |Department of Trade and Industry (DTI) |Registration for Partnership | |Quezon City Hall |Business Permit | |Bureau of Internal Revenue (BIR) |BIR Registration number, Tax payer Identification | | |Number(TIN),Registration of book invoice and OR, VAT Certificate | | |number | |Social Security System (SSS) |Certificate of Membership; SSS Employer ID number | |PhilHeal th |PhilHealth Insurance Form | I. Organizational Chart Figure 2 Organizational Structure of Leaflets Bookstore J. Personnel Table 3 Personnel Requirements: POSITION |DUTIES |QUALIFICATIONS |SALARIES & FRINGE BENEFITS | |Accountant |Responsible for the preparation |20-35 years old, male or female |P15,000 | |(1) |of the financial statements and |CPA or a BS Accountancy graduate |SSS, PhilHealth, Pag-ibig | | |other business transactions. |with at least two years if | | | |Supervises and coordinates |experience and has a pleasing | | | |activities relative to the |personality. | | |maintenance of complete, | | | | |accurate and up to date | | | | |accounting records of | | | | |transaction, control and | | | | |handling of funds, preparation | | | | |of required reports and costing | | | | |of products. | | | |Cashier |Responsible for all the daily |18-25 years old |P15,000 | |(2) |payment transactions and cash Preferably female, |SSS,PhilHealth, | | |register operation |College leve l or a graduate of |Pag-ibig | | | |any course with good | | | | |communication skills, highly | | | | |trainable and has a pleasing | | | | |personality. | |Sales Representatives |In-charge with the assortment |18-23 years old |P9,000 | |(3) |and monitoring of books, |At least college level, highly |SSS, PhilHealth, | | |clearing the area and assisting |trainable, with pleasing |Pag-ibig | | |the customers with their needs. |personality and hardworking. | | Hiring Policies: The recruitment process will include the following activities: 1. Print ads to inform that employees are needed to by the newly established bookstore. 2.Screening, interview and examination will be conducted upon submission of application forms. Employment Procedures: 1. Qualified applicanres:eas clease training areas cleas all the timeinaryn the customers with their needs. an instrument in educts will be notified within the day during the application process and scheduling of training. 2. Physical and medical e xamination, NBI clearance, SSS number and 2Ãâ€"2 pictures should be submitted within one week. 3. Newly hired employees shall undergo an orientation. 4. A contract is to be signed by the employees upon fulfillment of the conditions. Training Procedures: 1. Trainees are required to wear proper uniform during training. 2.One week training period will be given to the trainees. 3. They are given a one-hour break during trainings. 4. They are expected to arrive 30 minutes before their shifts. 5. Trainees caught doing unlawful activities such as smoking and sleeping is subject to immediate disciplinary action. 6. Trainees are expected to keep the training areas clean all the time. Rules and Regulations: 1. All employees are expected to wear complete uniforms and observe proper hygiene. 2. Employees are expected to arrive an hour before their respective time of duty. 3. Visitors are not allowed during working hours. 4. Employees must consult the supervisor in charge in case of customer co mplaints. 5.Cellular phones/ Telephone calls are strictly prohibited during working hours except in case of emergency. 6. All employees covered by this agreement shall strictly observe and adhere to faithfully comply with the company rules and regulations. 7. No covered employees shall be discharged, suspended or otherwise subjected to disciplinary action without being informed of the act or violation. Working Days and Hours of Work: 1. The established regular days of operation shall be seven (7) days a week from 9am to 9pm equal to twelve (12) hours a day (a total of eighty-four (84) hours a week). 2. The company shall prescribe its regular or official work day, working time, work shift and rest day of employees. 3.The regular or official work day, working time, work shift and rest day of any employee may be changed or modified by the company from time to time upon notification to the employees concerned depending on their circumstances or when the operation of the company requires . Leave of Absence with Pay: 1. Vacation leave 2. Sick leave Maternity leave 3. Paternity leave 4. Educational leave Overtime Pay: Employees who, due to the necessities of the operations, may be required by the company to render the necessary overtime work during the regular work days, rest days, and legal holidays, especially during the store sessions such as school openings, Christmas, etc shall be entitled to the payment of overtime pay in accordance with the law.For the purpose of the overtime pay, the legal holidays shall include the ff: 1. New Year’s Day 2. Araw ng Kagitingan 3. Labor Day 4. Independence Day 5. National Heroes Day 6. All Souls’ Day 7. Bonifacio Day 8. Christmas Day Non-working holidays: 1. Holy Wednesday 2. Maundy Thursday 3. Good Friday 4. Black Saturday 5. December 31 (New Year’s Eve) 6. All Saints’ Day 7. December 24 (Christmas Eve) Bonuses: 1. 13th Month Pay The company shall give 13th month pay to employees who have completed a t least 1 year of continuous and satisfactory service with amount equivalent to his/her monthly basic pay and shall be given on the 15th of December. CHAPTER IIIMARKETING ASPECT This chapter contains information on the company’s marketing aspect. It includes the supply and demand data, prices and the marketing programs to be used to promote the business. A. Demand YC = a + bx a = ? y / n b = ? xy / ? x2 x = years as measured from the middle year(s) n = number of past years covered Y (Demand) = Total population x % Primary target market x % tryers x % users x frequency of purchase A survey was conducted for the purpose of identifying the potential market share of Leaflets bookstore. It is composed of 250 respondents, mostly students and young professionals belonging to the class A-B and C of the market.It also aims to know the readership of the market, the bookstores where consumers usually buy, the number of potential customers interested in a bookstore with a mini-cafe; the consumer preferences in terms of the type of book that they buy, the budget spent for books by the consumers and their income level. [pic] Figure 3 Pie Chart Graph of the Readership of the Market [pic] Figure 4 Pie Chart Graph of the Bookstores where consumers usually buy [pic]Figure 5 Percentage Distribution of potential customers interested in a bookstore with a mini-cafe’ [pic]Figure 6 Percentage Distributions of Consumer Preferences [pic]Figure 7 Percentage Distribution of the Income Level of the Market [pic]Figure 8 Percentage Distribution of the budget spent on books by the consumers [pic]Figure 9 Percentage Distribution of the Sex of the potential consumers [pic]Figure 10 Percentage Distribution of Age Level of the Potential Consumers | | | †¢ Ninety-four percent (94%) of Filipino adults can read (Simple words at least). †¢ Ninety-percent (90%) of Filipino adults have read books, while 68% have read non-school books. †¢ Twenty-two percent (22%) of Fili pino adults read nonschool books at least weekly, while another 22% read nonschool books only a few times a year. †¢ Ninety-one percent (91%) of those who read non-schoolbooks do so to get information or gain additional knowledge, while 9% do so for enjoyment of amusement. Seventeen percent (17%) of Filipino adults, in the past year, read only one non-schoolbook, while 14% read at least ten non-school books. †¢ Filipino adults from ages 18-24 read more non-school books, with five books as average, compared to older ones, in the past year. †¢ Fifteen percent (15%) of Filipino adults bought at least one non-schoolbook for personal reading in the past year. †¢ Forty-two percent (42%) of Filipino adults do not know if a public library exists in their locale. †¢ Seventy-six percent (76%) of those who read non-school books do not borrow from libraries. †¢ Only 4% of Filipinos have home libraries. †¢ Fifty-eight percent (58%) of those who bought non-schoo l books for personal reading spent at most P 200 in the past year. Fifty-seven percent (57%) of Filipino adults prefer to read non-school books in Tagalog, 30% prefer English, and 13% prefer Cebuano. †¢ Romance/love stories (26%) and the Bible (38%) are the most popular non-school books read by Filipino adults. The National Book Development Board commissioned the Social Weather Stations to conduct a survey on the reading attitudes and preferences of Filipinos. This is the most comprehensive study on book readership in the country. The survey was conducted from March 10 to 25, 2003 with 1,200 respondents composed of 300 voting-age adults from every study area: National Capital Region, Balance Luzon (areas within Luzon but outside NCR), Visayas, and Mindanao.The sample size has an error margin of +/-3% for the entire Philippines and +/-6% for every study area. Of the total respondents, 63. 6% are from rural areas, while 36. 4% from urban. Of the total respondents, 7. 7% belong to classes ABC, 67. 4% class D, and 24. 8% class E. Significant Findings of the Book Readership Survey Readership of the 7 -17 years old age group Nationwide, 60% of the households surveyed have family members aged 7-17. Of these households, 35% have at least one member of the 7-17 age group who reads non-schoolbooks. Of the total family members aged 7-17, only 26% read non-schoolbooks, but most of those who read non-schoolbooks read at least weekly.Readership of non-schoolbooks among members aged 7-17 tends to be higher among females, classes ABC, those with a library at home, and those whose household heads have high education. The most popular non-schoolbooks read by the 7-17 age group are the Bible (22%) and romance novelettes (22%). Readership of Filipino Adults The good news is 94% of Filipino adults can read (simple words at least). 90% have read books at least some time in their lives. 68% have read nonschoolbooks. For those who read, 91% read to gain knowledge while 9% read f or enjoyment. Accessibility of Bookstores and Libraries The survey reveals that many of the respondents (42%) are not aware if a library exists in their locale. 0% say that bookstores are not within walking distance from their residence, and 18% do not know if there is a bookstore in their locale. Data gathered from the National Library show that there are only 511 municipal libraries out of 1,496 municipalities, and 49 provincial libraries out of 80 provinces. Adult readership of non-schoolbooks tends to be higher among: †¢ those with high levels of education, †¢ those who attended private rather than public schools, †¢ those from upper socio-economic levels, †¢ those with higher personal monthly income, †¢ those from urban rather than rural areas, †¢ those younger in age, †¢ those who are not married, †¢ those who have libraries in their homes and offices, those living nearer to bookstores and public libraries, and †¢ those whose social networks (kith and kin) also like to read. While Filipino adults generally recognize the value of reading books, many (43%) can let a whole year pass without reading a single non-schoolbook. On the other hand, 15% read 2-3 non-school books, and 14% read at least 10 non-school books. Books are read more for gaining knowledge and information, and thus perhaps book reading is considered something to do when the need arises. Watching TV, movies and videotapes, listening to the radio, and going to malls seem much more fun to do. Perhaps parents, educators, publishers, and advertisers ought to do more to portray book reading as fun to do too.Filipino adults generally find books to be good gifts, and although considered costly, a book is not regarded as a luxury item but a necessity. The survey shows that readership of non-schoolbooks is higher among Filipino adults from the upper socio-economic classes who have reached high levels of education and attended private schools, are younger, e ither single or without a partner, and live in the urban areas. Moreover those who live near libraries and bookstores read more often. The Bible (38%) and romance novels (26%) are the most commonly read books by adult readers. The highest percentages of Bible-readers are from Mindanao (51%), class E (43%), females (42%), and 45 and above years old (49%).The highest percentages of romance novel readers are from Balance Luzon (27%) and Visayas (27%), class E (28%), females (37%) and 18-24 years old (46%). After the Bible and romance novels, females like to read about cooking (11%), while males read about politics (10%). Manner of Acquiring Non-Schoolbooks Allowing for multiple answers, the following are the means through which Filipino adults who read non-schoolbooks acquire them: borrowing from other people (52%), receiving books as gifts (40%), borrowing from libraries (24%), renting (18%), and buying (15%). Majority of respondents from all study areas and all socio-economic classes do not borrow from libraries. Buying Non-SchoolbooksThe percentage of those who bought non-schoolbooks for personal reading in the past year increases with social class, educational attainment, and personal monthly income. 58% of Filipino adults who bought non-schoolbooks in the past year spent only a maximum of P200. 16% spent more than P1,000. Among classes ABC, 38% spent more than P 1,000. B. Supply Supply of Book retailers within Metro Manila = 1,399 C. Prices Table 4 List of Books from Rex Publishing Co. |ITEM |AUTHOR | |COPYRIGHT |PRICE |WITH 20% MARK UP | |DESCRIPTION | |QTY. | | | |Rex Publishing Co. | | | | | | |ACCOUNTING | | | | | | |Tax Accounting Digest |Co, Untian Jr, |10 |2008 |420. 00 |504. 60 | |Basic Accounting Concepts and |Garcia, et al |10 |2006 |250. 00 | | |Procedures | | | | |300. 0 | |Bookkeeping Manual for |Galanza, R. M |10 |2006 |151. 00 | | |Merchandising Companies | | | | |180. 20 | |Accounting Principles and | | | | | | |Procedures |Galanza, et al | | 2003 |272. 00 | | |Sole Proprietorship Vol. 2 | |10 | | |326. 0 | |Merchandising | | | | | | |Accounting Principles and | | | | | | |Procedures |Galanza, R. M | |2003 |254. 00 | | |Sole Proprietorship Vol. 1 | |10 | | |304. 80 | |Servicing | | | | | | |Partnership and Corporation |Carillo, J. L | |1997 |207. 00 | | |Accounting | |10 | | |248. 0 | | | | | | | | |BUSINESS LETTER WRITING | | | | | | |Business Finance |R. Medina |10 |2007 |250. 00 |300. 00 | |Business Finance (Philippine |Dela Cruz | |2005 |350. 00 | | |Environment) | |10 | | |420. 00 | |Merger and Acquisition of |Nasution E. | |2005 |344. 0 | | |Philippine Banks | |10 | | |412. 00 | |Business Ethics |Padilla, R. A |10 |2004 |200. 00 |240. 00 | |Integrated Business and |Abulencia, E. | |2001 |223. 00 | | |Technical Communication | |10 | | |267. 60 | |Business Correspondence |Baraceros, E. L |10 |2000 |188. 00 |225. 0 | |CHEMISTRY | | | | | | |Inorganic Chemistry |Miessler, et al |10 |2008 |988. 00 |1185. 60 | | | |10 | | | | |COMPUTER | | | | | | |Application Software |Reyes, F. D |10 |2007 |247. 00 |261. 60 | |Application Software |Reyes, F. D |10 |2006 |218. 00 |282. 0 | |Secret of Designing for |Mangilit |10 |2005 |235. 00 |417. 60 | |Websites | | | | | | | | | | | | | |EDUCATION | | | | | | |Student Teaching Work text |Atienza, et al |10 |2007 |285. 00 |342. 0 | | | |10 | | | | |Principles of Teaching 1 |Acero, et al |10 |2007 |180. 00 |216. 00 | |Introduction to Special |Inciong, T. |10 |2007 |335. 00 |402. 00 | |Education | | | | | | |Foundations of Education |Recto, A. |10 |2005 |164. 00 | | |Vol. 2 | | | | |196. 80 | |Foundations of Education |Recto, A. | |2005 |296. 0 | | |Vol. 1 | |10 | | |355. 20 | |Strategic Planning of Education|Miclat, E. F |10 |2005 |378. 00 |453. 60 | |Foundations of Education |Calderon, J. F |10 |1998 |416. 00 |499. 20 | |Principles an Strategies of |Acero, et al | |2000 |278. 00 | | |Teaching | |10 | | |333. 0 | | | | | | | | |ENGLISH | | | | | | |English for Edu cational |Francisco, S. |10 |2006 |255. 00 | | |Purposes | | | | |306. 00 | |Communication Skills I: |Baraceros, E. L | |2005 |273. 00 | | |Improving Study and Thinking | |10 | | |327. 0 | |Skills in English | | | | | | |Enhancing Basic Research and |Lacia, et al |10 |2004 |164. 00 | | |Writing Skills | | | | |196. 80 | |Fundamentals of English Grammar|Cruz, et al |10 |2001 |456. 00 |547. 20 | |Communication Skills 2 |Baraceros, E. L |10 |2000 |157. 00 |188. 0 | | | | | | | | |ENGINEERING | | | | | | |Engineering, Contracts, |Mendoza, G. | |1998 |385. 00 | | |Specifications and Ethics | |10 | | |462. 00 | |Strength of Materials |Mejia, et al |10 |1998 |169. 00 |202. 0 | | | | | | | | |FILIPINO | | | | | | |Komunikasyon sa Akademikong |R. Dinglasan |10 |2007 |273. 00 |327. 60 | |Filipino | | | | | | |Panitikan ng Lahi |Belvez, et al |10 |2006 |360. 00 |432. 00 | |Kritisismong Pampanitikan |Dimglasan, et al |10 |2005 |279. 00 |334. 80 | |Sulyap sa Panulaang Filipino |Macaraig, M. |10 |2004 |302. 00 |362. 0 | |Makabagomg Balarilang Filipino |Santiago |10 |2003 |279. 00 |334. 80 | |Pagbasa at Pasgulat sa |Casanova |10 |2001 |290. 00 |348. 00 | |Iba;t-ibanf Disiplina | | | | | | |Retorikang Pamgkolehiyo |Casanova |10 |2001 |302. 00 |362. 40 | |Panitikan sa Pilipinas |Rubin, et al |10 |2001 |350. 00 |420. 0 | | | | | | | | | | | | | | | |FOREIGN LANGUAGE | | | | | | |Learn to Speak English, |Belvez, P. M | |2003 |279. 00 |334. 80 | |Japanese and Filipino | |10 | | | | | | | | | | | |HOTEL AND RESTAURANT MANAGEMENT| | | | | |Nutrition and Dietetics |M. McWilliams |10 |2007 |838. 00 |1005. 60 | |A Guide to Meal Management and | | | | | | |Table Service |Soriano, N. N |10 |2004 |182. 00 |218. 40 | |Nutrition and Home Technology |Mortola, et al |10 |1997 |188. 00 |225. 60 | |Fundamentals in Meal Management|Dizon |10 |1994 |191. 00 |229. 0 | | | | | | | | |LITERATURE | | | | | | |Literatures of the World |Sialongo,et al |10 |2007 |318. 00 |381. 60 | |Treasures of the Phi lippine |Viar, et al | | 2006 |218. 00 |261. 60 | |Regional Literature | |10 | | | | |Literatures of the Philippines |Lacia, et al |10 |2003 |344. 00 |441. 60 | |The Literatures of Asia and |Duka, C. R |10 |2001 |242. 00 |290. 0 | |Africa | | | | | | | | | | | | | |MANAGEMENT AND MARKETING | | | | | | |Fundamentals of Strategic |N. A Orcullo | |2007 |265. 00 |318. 00 | |Management | |10 | | | | |Business Organization and |Medina, R. | |2006 |291. 00 |349. 0 | |Management | |10 | | | | |Human Resource Management |Corpuz, C. R. |10 |2006 |281. 00 |337. 20 | |Management Theory and Practice |Lorenzana |10 |2003 |241. 00 |289. 20 | |Marketing Management |Lao, F. M |10 |1998 |470. 00 |564. 00 | |Management |Fajardo, F. R |10 |1997 |308. 00 |369. 60 | |Principles of Marketing |Medina, R. G |10 |1990 |212. 00 |254. 0 | | | | | | | | |MATHEMATICS | | | | | | |Basic Statistics for the |Albert,et al |10 |2008 |286. 00 |343. 20 | |Tertiary Level | | | | | | |Mathematics of Investment |Altares, et al |10 |2007 |308. 00 |369. 0 | |College Algebra |Young, et al |10 |2006 |374. 00 |448. 80 | |Basic Mathematics for College |Benigno, G. D. |10 |2006 |312. 00 |374. 40 | |Students | | | | | | |Plane Trigonometry |Mejia, et al |10 |2004 |305. 00 |366. 00 | |Modern College Algebra |Dayrit, et al |10 |2002 |253. 00 |303. 0 | | | | | | | | |NURSING | | | | | | |Study and Thinking Skills in |Aquino, A. |10 |2007 |282. 00 |338. 40 | |Nursing | | | | | | |Concepts in Biology |Enger, et al |10 |2007 |1299. 00` |558. 80 | |Nurse’s Pocket Drug Guide |Barberio, et al |10 |2007 |625. 00 |750. 00 | |Math and Dosage Calculation for| | |2007 |748. 00 |897. 60 | |Medical Careers |Booth, K.H |10 | | | | |Human Anatomy |Saladin, K. |10 |2005 |1199. 00 |1438. 80 | |NCLEX-RN Review |Dahlhauser, M. |10 |2006 |759. 00 |910. 90 | |Developing Community Nursing |Spencer, et al | |2006 |534. 00 |640. 80 | |Practice | |10 | | | | |Ethics for Nursing |Padilla R. A |10 |2005 |248. 00 |297. 0 | | | | | | | | |PHILOSOPHY, ETHICS AND LOGIC | | | | | | |Business Ethics and Social |F. Roa |10 |2007 |230. 00 |276. 00 | |Responsibility | | | | | | |Logic for Nursing Students ad |Rivas, et al | |2006 |289. 00 |346. 0 | |Professionals | |10 | | | | |Medical Ethics |Padilla, R. A |10 |2006 |291. 00 |349. 20 | |Ethics in the Philosophical |Babor, E. R | |2006 |157. 00 |369. 60 | |Discipline of Action | |10 | | | | |Introductions to Philosophy |Ramos, C. R |10 |2004 |290. 00 |348. 00 | |Business Ethics |Padilla, R. A |10 |2004 |200. 00 |240. 0 | | | | | | | | |PSYCHOLOGY | | | | | | |Introduction to Psychology and | | | | | | |Understanding Human Behavior |Arenas |10 |2004 |501. 00 |601. 20 | |Educational Psychology |Gines, et al |10 |2003 |422. 00 |394. 80 | |Introductory Course in Group |Tria, et al |10 |1999 |220. 00 |264. 0 | |Dynamics | | | | | | |General Psychology |Gines, et al |10 |2003 |422. 00 |506. 40 | |Developmental Psychology |Gines, et al |10 |1998 |260. 00 |312. 00 | |Person ality Development and |Sanchez, C. A | |1996 |219. 00 | | |Human Relations | |10 | | |262. 80 | |Industrial Psychology |De Leon,E. B |1a0 |1993 |326. 00 |391. 0 | | | | | | | | |REFERENCE | | | | | | |Techniques and Strategies in | | | | | | |Taking the Civil Service |O. Yebra |10 |2008 |190. 00 |228. 00 | |Commission | | | | | | | | | | | | | |RESEARCH/THESIS WRITING | | | | | | |Research Methods and Thesis |Calmorin, et al |10 |2007 |357. 00 |428. 0 | |Writing | | | | | | |Principles and Methods of |ARiola, M. |10 |2006 |323. 00 |387. 60 | |Research | | | | | | |Methods of Research |Acero |10 |2006 |187. 00 |224. 40 | |Statistics for Research |Subong, et al |10 |2005 |270. 00 |324. 00 | |Research Methods |Sevilla, C. G |10 |1992 |318. 00 |381. 0 | | | | | | | | |RIZAL | | | | | | |Jose P. Rizal: Isang Aklat sa |Adanza, et al |10 |2002 |218. 00 |261. 60 | |Pandalubhasang Kurso | | | | | | |Jose P. Rizal: Life, Works and |Acibo, et al | |1995 |215. 00 |258. 0 | |Role in the Philippi nes | |10 | | | | | | | | | | | |SCIENCE | | | | | | |Introduction to Biology |M. Melchor |10 |2007 |165. 00 |198. 00 | |Essentials of Physical Science |Malenab, et al |10 |2006 |337. 00 |404. 40 | |Essentials of Anatomy |Singh,I. |10 |2005 |603. 00 |723. 60 | |Environmental Science |Santiago, F. |10 |1996 |202. 0 |242. 40 | | | | | | | | |SOCIAL SCIENCE | | | | | | |Introduction to Sociology and |Palispis, E. S | |2007 |190. 00 |456. 00 | |Anthropology | |10 | | | | |Philippine History |Halili, M. C |10 |2004 |271. 00 |325. 0 | | | | | | | | |PRE- SCHOOL AND CHILDREN’S | | | | | | |BOOKS | | | | | | |Ang Unang Alpabetong Pilipino |Agno, L. N |10 |1990 |90. 00 |108. 00 | |Bumasa Tayo |Agno, L. N |10 |1990 |45. 85 |55. 02 | |Flowers are here and there |Agno, L. N |10 |1990 |47. 50 |57. 00 | |Fruits for Children |Agno, L. N |10 |1990 |44. 50 |53. 40 | |Learning Basic English |Agno, L.N |10 |1990 |79. 50 |95. 40 | |Learning Language the Easy |Cosme. V. |10 |2001 |89. 95 |107. 94 | |Way(P) | | | | | | |Learning English the Easy |Cosme, V. |10 |2001 |80. 00 |96. 00 | |Way(N) | | | | | | |Learning English the Easy |Cosme, V. |10 |2001 |99. 5 |119. 94 | |Way(K) | | | | | | |Learning Math the Easy Way(K) |Munio, A. |10 |2001 |120. 00 |144. 00 | |Learning Math the Easy Way (N) |Munio, A. |10 |2001 |107. 00 |128. 40 | |Learning Math the Easy Way (P) |Munio, A. |10 |2001 |139. 75 |167. 70 | |Learning Reading the Easy Way |Bautista |10 |2000 |99. 75 |119. 4 | |(K) | | | | | | |Learning Reading the Easy Way |Bautista |10 |2001 |130. 00 |156. 00 | |(N) | | | | | | |Learning Reading the Easy Way |Bautista |10 |2001 |118. 00 |138. 00 | |(P) | | | | | | |Mag-isip, Magbasa at Gumawa (K) |Bautista D. |10 |2001 |188. 0 |141. 60 | |Mag-isip, Magbasa at Gumawa (N) |Bautista D. |10 |2000 |99. 95 |119. 44 | |Mag-isip, Magbasa at Gumawa (P) |Bautista D. |10 |2001 |130. 00 |156. 00 | |Mga Pambansang Sagisag Natin, | | | | | | |PRIMER |Agno L. N. |10 |1990 |37. 75 |45. 30 | |Musi cal Instruments |Agno L. N. |10 |1990 |46. 75 |56. 0 | |My Friend Jesus (K) |Terania, A. T |10 |2001 |95. 00 |114. 00 | |My Friend Jesus (N) |Terania, A. T |10 |2001 |69. 00 |82. 80 | |My Friend Jesus (P) |Terania, A. T |10 |2000 |75. 00 |90. 00 | |The Alphabet PRIMER |Agno L. N |10 |1988 |96. 00 |115. 20 | |Unang Hakbang sa Pagbasa |Agno L. N |10 |1957 |9. 50 |11. 0 | |Write It Right (K) |Gocalin G. B |10 |2001 |109. 25 |131. 10 | |Write It Right (N) |Gocalin G. B |10 |2001 |93. 00 |111. 60 | |Write It Right (P) |Gocalin G. B |10 |2001 |93. 00 |111. 60 | |NEW TITLES | | | | | | |Go Bright with Science |Alacar R. |10 |2008 |225. 00 |270. 0 | |Getting Ready to Read (N) |Tugade |10 |2006 |95. 00 |114. 00 | |Fun with Colors and Shape(N) |Tugade |10 |2006 |85. 00 |102. 00 | |Fun with Alphabets and Sounds(N) |Tugade |10 |2006 |135. 00 |162. 00 | |Starting Reader(K) |Tugade |10 |2006 |120. 00 |144. 00 | |Growing Reader(K) |Tugade |10 |2006 |95. 00 |114. 0 | |Thinking Reader (P) |Tugade |1 0 |2006 |80. 00 |96. 00 | |Super Reader (P) |Tugade |10 |2006 |80. 00 |96. 00 | |CHILDREN’S STORYBOOKS | | | | | | |A Gift for Santa Claus |Sulpicio M. C |10 |1997 |80. 00 |96. 00 | |Dalawang Puyo |Sulpicio M. C |10 |2001 |60. 00 |72. 0 | |Olivia the Octopus Princess |Sulpicio M. C |10 |1999 |150. 00 |180. 00 | |Polka Dot Mommy |Sulpicio M. C |10 |2001 |65. 00 |78. 00 | |Princess Oyster |Sulpicio M. C |10 |1997 |80. 00 |96. 00 | |The Guardian Angel’s Christmas List|Sulpicio M. C |10 |1997 |80. 00 |96. 00 | |The Sunflower Queen |Sulpicio M. C |10 |1997 |80. 00 |96. 0 | |Bryan Learns his Lesson |Babao C. B |10 |2004 |130. 00 |156. 00 | |Basura Monster |Babao C. B |10 |2007 |150. 00 |180. 00 | |The Story of Christine |Babao C. B |10 |2007 |150. 00 |180. 00 | |At Muling Ngumiti si Haring Araw |Papasin B. |10 |2008 |130. 00 |156. 00 | Table 5 List of Books from Anvil Publishing ANVIL Publishing |ISBN |ITEM |AUTHOR |QTY. COPYRIGHT |PRICE |WITH | | |Desc. | | | | |20% | | | | | | | |MARK UP | | |MARKETING | | | | | | | | | | | | | | |9712715795 |A Treasury of |Felix Lao |10 |2005 |95. 00 |114. 0 | | |Quotes for | | | | | | | |Marketing | | | | | | |9712714284 |Treasury Quotes- |Felix Lao |10 |2005 |95. 00 |114. 00 | | |Mktg. Practitioner | | | | | | |9712709965 |Art and Advertising|Emmanuel Uy|10 |2000/SB |250. 00 |300. 00 | |9712709957 |Art and Advertising|Emmanuel Uy|10 |2000/HB |595. 00 |714. 0 | |9712714616 |Creative Selling |Felix Lao |10 |2004 |95. 00 |114. 00 | | |Techniques | | | | | | |9712712494` |E- Marketing |Leonardo |10 |2002/BP |395. 00 |474. 00 | | | |Garcia | | | | | |9712712486 |E- Marketing |Leonardo |10 |2002/NP |250. 00 |300. 0 | | | |Garcia | | | | | |9712706664 |Marketing Cases 1 |Dr. Felix |10 |1997/NP |295. 00 |354. 00 | | | |Lao | | | | | |9712710971 |Marketing Cases 2 |Dr. Felix |10 |2001/NP |195. 00 |234. 00 | | | |Lao | | | | | |9712718236 |Pharmaceutical Bus. |Dr. Felix |10 |2006/BP |580. 00 |696. 0 | | |Cases |Lao | | | | | |9712718243 |Pharmaceutical Bus. |Dr. Felix |10 |2006/NP |295. 00 |354. 00 | | |Cases |Lao | | | | | |9712718212 |Pharmaceutical Care|Dr. Felix |10 |2006/BP |585. 00 |702. 00 | | | |Lao | | | | | |9712718229 |Pharmaceutical Care|Dr. Felix |10 |2006/NP |295. 00 |354. 0 | | | |Lao | | | | | |9712711862 |Pharmaceutical | | | | | | | |Eco. ,Adm. & Acctg. |Dr. Felix |10 |2002/NP |220. 00 |264. 00 | | | |Lao | | | | | |9712706656 |Pharmaceutical | | | | | | | |Marketing 2nd Ed. |Dr. Felix |10 |1997/NP |180. 00 |216. 0 | | | |Lao | | | | | |9712705683 |Pharmaceutical | | | | | | | |Marketing 3rd Ed. |Dr. Felix |10 |1999/NP |420. 00 |504. 00 | | | |Lao | | | | | |9712718427 |Pharmaceutical | | | | | | | |Marketing 4th Ed. |Dr. Felix |10 |2006/BP |950. 00 |1140. 0 | | | |Lao |